Gina E. Matteson

Founder | CEO | International Bestselling Author | Songwriter | Speaker

YOU ARE MORE THAN THE PIECES

I built a career helping people.
I rebuilt a life after some of its hardest chapters.
Today I use business, books, music and my voice to help people find theirs, rise from what tried to define them, and believe in what comes next.

HUMAN FIRST. ALWAYS.

....I am still becoming her

More Than The Pieces artwork

....The Story Behind The Woman

I learned how to fight long before I ever entered a boardroom. Childhood trauma taught me survival.

Then, after ten years with one of the largest staffing companies in the world, the career I had poured everything into was ripped out from underneath me.

The firing. The rumors. The lawsuit. Even the awards I had earned were returned to me broken. They thought they were ending my story.

They did not realize I had already spent my entire life learning how to get back up.

I fought. I won back my dignity, my reputation and my voice.

Motherhood tested me next.

The birth of my first child nearly broke me, both we fought to 10% chance of survival odds, together. And, now I had someone else to fight for. Years later, I took the chance again and had my daughter. And somehow, I finally got the movie version. Easy. Peaceful. Beautiful. Apparently life decided I had earned one chapter without a dramatic plot twist. 😊

Today, I am the entrepreneur you see now.

Strong. Vibrant. Passionate. Compassionate, sometimes too compassionate.

But now I build by my rules, my values and my mission.

I built a company. I wrote a book. I wrote a song. I am raising my children to believe they can create their own path.

And now I want to help other people create theirs.

SURVIVING CHANGED ME. WHAT I BUILT AFTERARD BECAME MY PURPOSE.

See below for available packages

Gina E. Matteson ..... has been on her own journey of self-discovery and self-love. She founded GemTek Recruiting in February 2020 and has fallen in love with business again. After over twenty years in the Recruitment and HR Industry, she is finally living and working by her own standards and moral compass. Gina is the cornerstone for GemTek Recruiting's relationship-based business model. Gina was inspired to write her story of Anastasia Rose after dealing with her own traumas throughout her life. She has encountered countless people with similar stories of child sexual abuse and power struggles in the workforce and felt that lending her voice might help others feel empowered to share their own stories of pain that would ultimately lead to forgiving the most important person in their journey...themselves. Gina now lives back in her home country of Canada, with her husband, and their two children. She is a successful CEO, mother, wife, and author. A Thousand Masks is inspired by true event and is her debut novel.

....The Books

Mission

Our Purpose

Is to guide individuals toward greater clarity, confidence, and aligned living — through meaningful coaching and intentional growth.

  • Create space for self-discovery and personal breakthroughs

  • Empower action through clarity and mindset shifts

  • Support growth with empathy, structure, and accountability

  • Encourage purpose-driven choices and long-term fulfillment

  • Build lasting transformation through deep, honest conversations

Focus Novel

Where it started...

Anastasia Rose’ story is about triumph, A Thousand Masks is a powerful reminder that it takes strength and courage to persevere in the face of adversity. Unpacking our own traumas through shared experiences can lead us to self-forgiveness so we have the freedom to move forward with brighter futures. Illuminate your journey by taking one brave step at a time!

" Play pretend and it will all be okay..." When Anastasia Rose was young, she endured a childhood trauma at the hands of someone she loved. As a teenager, she struggled to overcome worthiness and often felt separate from her family that tried to love her as much as they could through her wounds. Now an adult, Ana is trying to find herself while in the corporate jungle of misogyny and romantic entanglements at work. She can't help but hide behind various masks of who she thinks she should be in her career and her relationships. She finds partners who fulfill her desires but not the needs of her heart. After a whirlwind romance with a man who is, seemingly, perfect and a major career disaster, Ana begins to question exactly what it means to love and be loved, and who she really is behind the masks.

....Her Voice

Media

Through her writings, podcast conversations, and speaking engagements, Gina empowers women to rise through adversity, lead with conviction, and redefine strength in their personal and professional lives.

Exeleon Magazine - Canada's Women of the Year 2026

A Voice for the Voiceless:
Gina's relationship with leadership began long before boardrooms and balance sheets. She fell in love with business at the age of  five. By the age of twelve, Gina was navigating the aftermath of sexual abuse, an experience that profoundly shaped her resilience, moral clarity, and lifelong commitment to justice and protection of others.
For Gina, heart-led leadership isn't a buzzword or a trend to capitalize on. It's the only way she knows how to lead. She doesn't compartmentalize her identity as a woman, a mother, a survivor, and a CEO. Every part of her story comes along with her into every boardroom, every client meeting, every difficult conversation.

AskSteveKidd Podcast: Thriving Best Sellers

Childhood Dreams to Hard - Earned Wisdom

Sometimes it is powerful to hear your story through someone else’s eyes.

Your Legacy Stories with Natalie McQueen

Gina Matteson is an award winning entrepreneur, Founder and CEO of GemTek Recruiting, International Best Selling Author, and advocate for HUMAN FIRST leadership. With more than 25 years in recruiting, she has built her career around integrity, authenticity, and helping people thrive. Her novel, A Thousand Masks, is inspired by true events and explores resilience, self discovery, and finding your voice. Gina’s mission is simple: help people embrace who they are, lead with purpose, and believe in what comes next.

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Process

Our Coaching Process

1 - Book Your Free Discovery Call

We’ll connect to explore your goals and see if we’re the right fit.

2 - Clarity & Roadmap

Together, we define your vision and create a personalized plan for growth.

3 - Weekly Coaching Sessions

We meet regularly for powerful conversations, tools, and accountability.

4 - Sustainable Transformation

You walk away with clarity, confidence, and lasting mindset shifts.

EXCLUSIVE OFFERINGS

Ways To Work With Gina

Three curated pathways designed to empower your journey, clarify your voice, and elevate your purpose.

Rise With Gina

$297 CAD

One-60 minute private conversation to help you get clear on what is keeping you stuck and what comes next. Career, confidence, leadership, reinvention, purpose, or starting over.

The Next Chapter Intensive

$497 CAD

One-90 minute deep dive into where you are, what you want, and what needs to change. Includes a personalized written action plan so you leave with clarity and concrete next steps.

Momentum With Gina

$797 CAD

Three private 60 minute sessions for people ready to create real momentum. Includes personalized direction, accountability, and written next steps between sessions.

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