....the Author
Mission
Our Purpose
Is to guide individuals toward greater clarity, confidence, and aligned living — through meaningful coaching and intentional growth.
Create space for self-discovery and personal breakthroughs
Empower action through clarity and mindset shifts
Support growth with empathy, structure, and accountability
Encourage purpose-driven choices and long-term fulfillment
Build lasting transformation through deep, honest conversations
2M+ copies sold
3x Best Selling Author
6+
Years of Experience
Focus Novel
Where it started...
Anastasia Rose’ story is about triumph, ‘A Thousand Masks’, is a powerful reminder that it takes strength and courage to persevere in the face of adversity. Unpacking our own traumas through shared experiences can lead us to self-forgiveness so we have the freedom to move forward with brighter futures. Illuminate your journey by taking one brave step at a time!
" Play pretend and it will all be okay..." When Anastasia Rose was young, she endured a childhood trauma at the hands of someone she loved. As a teenager, she struggled to overcome worthiness and often felt separate from her family that tried to love her as much as they could through her wounds. Now an adult, Ana is trying to find herself while in the corporate jungle of misogyny and romantic entanglements at work. She can't help but hide behind various masks of who she thinks she should be in her career and her relationships. She finds partners who fulfill her desires but not the needs of her heart. After a whirlwind romance with a man who is, seemingly, perfect and a major career disaster, Ana begins to question exactly what it means to love and be loved, and who she really is behind the masks.
....her Voice
Media
Through her writings, podcast conversations, and speaking engagements, Gina empowers women to rise through adversity, lead with conviction, and redefine strength in their personal and professional lives.
Exelion Magazine
A Voice for the Voiceless;
Gina's relationship with leadership began long before boardrooms and balance sheets. She fell in love with business at the age of five. By the age of twelve, Gina was navigating the aftermath of sexual abuse, an experience that profoundly shaped her resilience, moral clarity, and lifelong commitment to justice and protection of others.
For Gina, heart-led leadership isn't a buzzword or a trend to capitalize on. It's the only way she knows how to lead. She doesn't compartmentalize her identity as a woman, a mother, a survivor, and a CEO. Every part of her story comes along with her into every boardroom, every client meeting, every difficult conversation.
Iconic Podcast - coming in April
Childhood Dreams to Hard-Earned Wisdom
Process
Our Coaching Process
1 - Book Your Free Discovery Call
We’ll connect to explore your goals and see if we’re the right fit.
2 - Clarity & Roadmap
Together, we define your vision and create a personalized plan for growth.
3 - Weekly Coaching Sessions
We meet regularly for powerful conversations, tools, and accountability.
4 - Sustainable Transformation
You walk away with clarity, confidence, and lasting mindset shifts.
....about Gina
Gina E. Matteson ..... has been on her own journey of self-discovery and self-love. She founded GemTek Recruiting in February 2020 and has fallen in love with business again. After over twenty years in the Recruitment and HR Industry, she is finally living and working by her own standards and moral compass. Gina is the cornerstone for GemTek Recruiting's relationship-based business model. Gina was inspired to write her story of Anastasia Rose after dealing with her own traumas throughout her life. She has encountered countless people with similar stories of child sexual abuse and power struggles in the workforce and felt that lending her voice might help others feel empowered to share their own stories of pain that would ultimately lead to forgiving the most important person in their journey...themselves. Gina now lives back in her home country of Canada, with her husband, and their two children. She is a successful CEO, mother, wife, and author. A Thousand Masks is inspired by true event and is her debut novel.
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